The A to Z of Running a Successful and Profitable Blog

This post is a collaboration.

Believe it or not, blogging is fast becoming an increasingly popular career option. It really can help you to reel in the big bucks! If this is something that you’d be interested in getting involved in and profiting from, read on!

The Financial Elements of Blogging

If you’re planning on setting out a blog with the aim of being profitable and earning some serious money out of your venture, it’s probably best to familiarise yourself with the financial aspects of the entire process before you throw yourself in the deep end and actually start setting things up. This will help you to make the right decisions regarding budgeting, acquiring money, and meeting legal requirements of professional bloggers.

How Do Blogs Actually Make Money?

First things first, how do blogs actually make money? We’re so used to seeing blogging as a personal venture that the majority of us may struggle to see how bloggers actually receive any payment for providing free-to-read content on the web. Well, to put things simply, blogs serve as great advertising space for companies, corporations, and businesses alike. Remember that people who have something to sell need the public to see their products. They need exposure. They need to make their way into people’s consciousness. After all, you can have the best product on the market, but if nobody knows it exists, you’re not going to generate sales or make any profit. This is why business owners tend spend a lot of time figuring out where their target audience are directing their attention. They will then place their product where their target demographic are looking. If they happen to go to particular bars or venues, companies will set up posters in these spaces. If they happen to watch particular television shows or films, companies will add visual ads during the breaks. If they happen to be reading your blog, these very same companies will offer you money to advertise their products in the banners or borders of your online space. They might also pay you to review or promote their products in your posts. The more readers you have, the more they are likely to pay you.

Legalities

Now, nobody likes to talk about taxes. They’re dull. But at the end of the day, you need to remember that if you’re making regular money from something, chances are that you have to pay tax on it. This is a legal requirement. Seeing as you’ll be self-employed as a blogger, you’ll have to take take care of your taxes yourself. So, register as self-employed, keep tabs on how much you’re earning, and make sure to deduct your tax and other legal payments from this sum. Keep this aside in a separate bank account so that you can submit your tax return and pay your dues at the end of the fiscal year.

Starting Out

If this all sounds good to you, it’s time to start a blog. In order to get off on the right foot, you are generally best collaborating with a professional web designer to get the basics in place. Sure, there are plenty of premade layouts on free plaforms out there. But thousands of other people are going to have the exact same themes and your blog will look like one of many. You want to stand out from the crowd! Collaborating with a web designer will ensure you have a completely unique set up and that everything is exactly how you want it. Focus on aspects such as aesthetics (colour scheme, font types, and layout), landing pages, and navigation. Invest in premium hosting services and purchase a domain name. This will make everything look as professional as possible.

Have Access to IT Support

It isn’t just important to have a blog running. It’s important to ensure that it remains accessible and running at all times. So, when you run a blog for professional purposes, tech support becomes essential. You might want to reach out to outsourced IT support who can monitor your systems and combat threats to your page and alert you to hacking or other problems.

Maintain Your Tech

When you run a blog, your tech also becomes essential. You need constant access to your devices and the software on them to craft your posts. Whether this is word processing software to write your posts or photo editing software to make your images as visually appealing as possible.  You may also need access to other software, such as photo editing software, to create visually appealing additions to posts. Install anti-virus software and firewall. Regularly update your software. Maintain your tech properly!

Choosing an Angle

Once your blog is set up and ready to go, it’s time to think about content. The first thing that you need to do is to choose an angle. It’s generally best to stick to one subject area. This will establish a space for yourself and it will ensure that people know what they’re getting when they head onto your page. Some popular blog topics include:

-Fashion

-Beauty

-Travel

-Lifestyle

-Interior Design

However, you can focus on any given subject area you like. Opting for something niche will help to create a small but loyal audience who are likely to be more easy to identify, target, and gather. Opting for something more broad could lead to mass appeal and more success in the long run, but you are likely to have a harder time establishing yourself as a big name amongst the current competition.

Focus on Consistent Content

If you’re going to generate and maintain a regular readership (which is what you should be aiming to do, consider regular readers generate more profit), you need to focus on providing consistent content. Consistency is of paramount importance in blogging – readers like to know what type of content they’re going to get when they visit your page. Someone who heads your way to get another taste of the regular beauty posts you create is likely to feel put out if you suddenly write an extensive piece on the political climate. Someone who comes to your page for posts on politics isn’t likely to be impressed by a review of the latest lipstick you’ve tried out. So, remain consistent to maintain your regular readership.

Post Regularly

For regular readers, you need regularly updated content. Strike the right balance. You don’t want to deprive people of a post for weeks, then flood them with ten at once. Give people enough time to notice and read your post before posting the next, but don’t leave them waiting too long – they might leave and not come back. Don’t shy away from announcing a post schedule. Let people know when their next installment is due. They’ll then be able to check back in at the announced time or date to read your new content.

Use Social Media Influencers

Social media influencers can have a profound impact on the number of people visiting your blog. After all, they influence others’ behaviour. If they recommend your page, you could see hosts of their followers checking in and seeing what you have to say. So, pair up with social media influencers who appeal to a similar demographic to the one you’re targeting. Many will expect payment, so be prepared for this and set a budget. Generally speaking, it will be more than worth the investment. Be sure to really look into different influencers before settling on one. Remember that people don’t necessarily always gain followers due to positive reasons. Some people are notorious and will draw attention from controversy or a bad reputation. You don’t want your blog and personal brand to be tied to these individuals. So, be selective and make sure that anyone you are working with is known for positive things.

Link Your Own Social Media

Remember that you can benefit from linking your blog to your own social media too. People who already follow you on social media can check out your blog and people who only follow your blog can check in on your social media. This merely gives you more points of contact with your readership.

Try Out SEO

If you’d like more traffic, you could consider engaging with SEO. SEO stands for search engine optimisation and is a simple process that that helps your blog to appear as high up in search engine results as possible. The higher you appear in search engine results, the more people who are likely to make their way to your blog. It’s as simple as that! Generally speaking, it’s easiest to leave SEO to the professionals. Pair up with a reputable SEO agency to benefit from their expertise and knowledge in the subject area. They will be able to help you to optimise your blog as simply as possible!

If this all sounds a little intense, you might want to stick to blogging for a hobby. But if you’re set on creating a career out of blogging, the above advice should help to get you started out in the right direction! Start implementing the steps into your process as soon as possible in order to reap the benefits as soon as possible. It’ll all be more than worth it when the money starts rolling in and you have a career that you truly enjoy!

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